{"id":38386,"date":"2024-11-15T17:35:15","date_gmt":"2024-11-15T14:35:15","guid":{"rendered":"https:\/\/textum.com.ua\/case\/vid-strategi%d1%97-do-rezultatu-smm-ta-kontent-marketing-dlya-telekomunikaczijno%d1%97-kompani%d1%97-decisiontelecom\/"},"modified":"2025-01-31T12:43:51","modified_gmt":"2025-01-31T09:43:51","slug":"smm-and-content-marketing-services-for-the-decisiontelecom-company","status":"publish","type":"case","link":"https:\/\/textum.com.ua\/en\/case\/smm-and-content-marketing-services-for-the-decisiontelecom-company\/","title":{"rendered":"From strategy to results: SMM and content marketing services for the DecisionTelecom company"},"content":{"rendered":"\n<p><a href=\"https:\/\/decisiontele.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">DecisionTelecom<\/a> is an international CPaaS platform with Ukrainian roots that provides business communication solutions, particularly in the fields of A2P messaging and voice services. The company&#8217;s products are designed to integrate and maintain popular communication channels within business processes.<\/p>\n\n\n\n<p>Key services offered by DecisionTelecom include A2P SMS, voice communications, two-factor authentication, and SMS firewall implementation. The company actively participates in industry conferences and exhibitions and is also involved in charitable activities.<\/p>\n\n\n\n<p><em>Our partnership began in December 2022.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img src=\"https:\/\/textum.com.ua\/wp-content\/uploads\/2024\/11\/1-1024x729.jpg\" alt=\"Website DecisionTelecom\" class=\"wp-image-38365\" width=\"800\" srcset=\"https:\/\/textum.com.ua\/wp-content\/uploads\/2024\/11\/1-1024x729.jpg 1024w, https:\/\/textum.com.ua\/wp-content\/uploads\/2024\/11\/1-300x213.jpg 300w, https:\/\/textum.com.ua\/wp-content\/uploads\/2024\/11\/1-768x546.jpg 768w, https:\/\/textum.com.ua\/wp-content\/uploads\/2024\/11\/1.jpg 1213w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2>Project goals<\/h2>\n\n\n\n<p>We focused on two key objectives:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/textum.com.ua\/en\/uslugi-kontent-marketinga\/\" target=\"_blank\" rel=\"noreferrer noopener\">Content marketing<\/a> \u2014 enhancing the visibility of the website decisiontele.com in Google search, attracting targeted traffic, and increasing website visits.<\/li><li><a href=\"https:\/\/textum.com.ua\/en\/poslugy-smm\/\" target=\"_blank\" rel=\"noreferrer noopener\">SMM<\/a> \u2014 managing social media pages on LinkedIn, X, Instagram, and Facebook to expand the audience and boost follower engagement.<\/li><\/ul>\n\n\n\n<h2>Creativity in action: steps taken and approaches applied<\/h2>\n\n\n\n<h3>In-depth analysis and preparation.<\/h3>\n\n\n\n<p>The first stage involved comprehensive research:<\/p>\n\n\n\n<ol><li>Conducted a thorough audit of the client\u2019s website and social media channels.<\/li><li>Identified the brand&#8217;s key strengths and competitive advantages.<\/li><li>Defined major challenges and developed a growth strategy for the brand.<\/li><\/ol>\n\n\n\n<h3>Target audience research and competitor analysis.<\/h3>\n\n\n\n<p>To ensure effective promotion, we carefully studied the target audience:<\/p>\n\n\n\n<ol><li>Identified demographic characteristics such as age, gender, and professional status.<\/li><li>Pinpointed the interests and needs of potential clients.<\/li><li>Analyzed customer fears, desires, and expectations related to communication solutions.<br>Simultaneously, we conducted a detailed competitor analysis to identify market opportunities.<\/li><\/ol>\n\n\n\n<h3>Content strategy development.<\/h3>\n\n\n\n<p>Based on the gathered data, we crafted a comprehensive content strategy. Currently, we:<\/p>\n\n\n\n<ol><li>Write six expert-level blog articles in English monthly.<\/li><li>Develop content plans and create posts for DecisionTelecom&#8217;s social media platforms.<\/li><li>Manage direct posting on the company&#8217;s social media, ensuring consistency and relevance.<\/li><li>Hold regular touchpoints with the client to provide strategic recommendations and adjust the marketing approach for ongoing brand development.<\/li><\/ol>\n\n\n\n<h2>Results of the Textum x DecisionTelecom partnership<\/h2>\n\n\n\n<ul><li>the website blog is enriched with valuable SEO content;<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img src=\"https:\/\/textum.com.ua\/wp-content\/uploads\/2024\/11\/2-1024x556.jpg\" alt=\"Blog DecisionTelecom\" class=\"wp-image-38368\" width=\"800\" srcset=\"https:\/\/textum.com.ua\/wp-content\/uploads\/2024\/11\/2-1024x556.jpg 1024w, https:\/\/textum.com.ua\/wp-content\/uploads\/2024\/11\/2-300x163.jpg 300w, https:\/\/textum.com.ua\/wp-content\/uploads\/2024\/11\/2-768x417.jpg 768w, https:\/\/textum.com.ua\/wp-content\/uploads\/2024\/11\/2.jpg 1192w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul><li>blog articles consistently rank in the top positions on Google for key search queries;<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"763\" height=\"933\" src=\"https:\/\/textum.com.ua\/wp-content\/uploads\/2024\/11\/3.jpg\" alt=\"SEO in Google DecisionTelecom\" class=\"wp-image-38371\" srcset=\"https:\/\/textum.com.ua\/wp-content\/uploads\/2024\/11\/3.jpg 763w, https:\/\/textum.com.ua\/wp-content\/uploads\/2024\/11\/3-245x300.jpg 245w\" sizes=\"(max-width: 763px) 100vw, 763px\" \/><\/figure><\/div>\n\n\n\n<ul><li>DecisionTelecom\u2019s website has been optimized for better search engine ranking;<\/li><li>a clear and effective content strategy has been developed;<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/textum.com.ua\/wp-content\/uploads\/2024\/11\/4-1024x415.jpg\" alt=\"Content strategy for DecisionTelecom\" class=\"wp-image-38374\" width=\"800\" srcset=\"https:\/\/textum.com.ua\/wp-content\/uploads\/2024\/11\/4-1024x415.jpg 1024w, https:\/\/textum.com.ua\/wp-content\/uploads\/2024\/11\/4-300x122.jpg 300w, https:\/\/textum.com.ua\/wp-content\/uploads\/2024\/11\/4-768x312.jpg 768w, https:\/\/textum.com.ua\/wp-content\/uploads\/2024\/11\/4-1320x535.jpg 1320w, https:\/\/textum.com.ua\/wp-content\/uploads\/2024\/11\/4.jpg 1383w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<ul><li>audience in the target social media LinkedIn has grown to over 5,000 followers;<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/textum.com.ua\/wp-content\/uploads\/2024\/11\/5-e1731679254984.jpg\" alt=\"LinkedIn DecisionTelecom\" class=\"wp-image-38380\"\/><\/figure><\/div>\n\n\n\n<ul><li>brand mentions and engagement on social media has increased significantly.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/textum.com.ua\/wp-content\/uploads\/2024\/11\/6-e1731679318569.jpg\" alt=\"DecisionTelecom social media\" class=\"wp-image-38377\" width=\"800\"\/><\/figure><\/div>\n\n\n\n<p>But we\u2019re not stopping there! Our partnership continues to grow, and we are grateful to DecisionTelecom for their trust and openness to new ideas. With ambitious goals ahead, we\u2019re ready to help achieve even greater success.<\/p>\n\n\n\n<p><a href=\"https:\/\/textum.com.ua\/en\/otziv\/vidguk-klinta-sergii-dyachenko\/\" target=\"_blank\" rel=\"noreferrer noopener\">Customer testimonial<\/a> from marketing agency Textum \u2013 Sergii Diachenko<\/p>\n\n\n\n<p><em>Would you like to learn more about our services and pricing? Feel free to contact us via the phone number listed on our website or through messengers. We\u2019ll be happy to arrange an online introduction or meet with you in person in Vinnytsia to discuss your needs and craft a personalized strategy tailored to your business.<\/em><\/p>\n","protected":false},"author":2,"featured_media":38388,"comment_status":"open","ping_status":"closed","template":"","case_category":[261,260,262],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content marketing for the telecommunications company DecisionTelecom<\/title>\n<meta name=\"description\" content=\"Content marketing for the telecommunications company DecisionTelecom \u2714English SEO copywriting for the blog \u2794SMM promotion \u2714See the results of the work\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/textum.com.ua\/en\/case\/smm-and-content-marketing-services-for-the-decisiontelecom-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content marketing for the telecommunications company DecisionTelecom\" \/>\n<meta property=\"og:description\" content=\"Content marketing for the telecommunications company DecisionTelecom \u2714English SEO copywriting for the blog \u2794SMM promotion \u2714See the results of the work\" \/>\n<meta property=\"og:url\" content=\"https:\/\/textum.com.ua\/en\/case\/smm-and-content-marketing-services-for-the-decisiontelecom-company\/\" \/>\n<meta property=\"og:site_name\" content=\"Glory to Ukraine - Glory to the Heroes! 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