{"id":35947,"date":"2023-03-03T00:35:22","date_gmt":"2023-03-02T21:35:22","guid":{"rendered":"https:\/\/textum.com.ua\/editorial-policy\/"},"modified":"2023-03-06T12:51:07","modified_gmt":"2023-03-06T09:51:07","slug":"editorial-policy","status":"publish","type":"page","link":"https:\/\/textum.com.ua\/en\/editorial-policy\/","title":{"rendered":"Editorial policy"},"content":{"rendered":"

Blog agency \u00abTexts of Vinnytsia\u00bb is a source of valuable and useful information for copywriters, webmasters, business owners, SEO-specialists, marketers. <\/span><\/p>\n

Our texts are 100% expert material, where every word is verified, and the information is repeatedly checked. <\/span><\/p>\n

Blog aims to share the experience and achievements of online marketing and help others develop online business. Here, we publish the texts of official staff and guest authors. Want to be part of our team? Then this <\/span>editorial policy is for you. Tudy every point carefully to make teamwork enjoyable and mutually beneficial.
\n<\/span><\/p>\n

Preparatory works<\/b><\/span><\/h2>\n

If you decide to become a guest author of our blog, in the first stage, you need to think of a good theme for the article. View the title and placed material. Has your article been published? Only by revealing the theme from \u00abanother perspective\u00bb can we make similar suggestions. <\/span><\/p>\n

We advise you to choose topics in which you are an expert. This will help to describe in detail and clearly all the stages of work, take into account the nuances, provide appropriate screenshots or pictures. There may not be a suitable section on the blog for the chosen topic, but if you are sure that the material will be useful to our target audience, feel free to send it for approval.<\/span><\/p>\n

Don’t write at once. First, only the topic and tentative outline of the article will be sent to the editor. <\/span><\/p>\n

It may look like this:<\/em><\/strong><\/p>\n\n\n\n\n\n\n\n\n
\n

Preparatory landmarks<\/i><\/b><\/p>\n<\/td>\n

\n

Fill example<\/i><\/b><\/p>\n<\/td>\n<\/tr>\n

Topic of the article<\/b> (what the material is about)<\/span><\/td>\nHow to sell a copywriting service through a website?<\/span><\/td>\n<\/tr>\n
Target audience<\/b> (who will be interested in the article)<\/span><\/td>\nCopywriters, marketers, copywriting agencies<\/span><\/td>\n<\/tr>\n
Publication task <\/b>(what is the benefit of CA text)<\/span><\/td>\nIntroduce what a copywriting website should be like to make customers interested in agency services.<\/span><\/td>\n<\/tr>\n
Key queries<\/b> (can be collected through Google Ads<\/a>)<\/span><\/td>\nSEO-copywriting, copywriting services, copywriting orders<\/span><\/td>\n<\/tr>\n
The main part of the material <\/b>(subtitle). The content of this article needs an outline.<\/span><\/td>\n1. Why do you need copywriting and how can you help your business?<\/span><\/p>\n

2. What articles should be on the website? Etc.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n

In order to have as few questions as possible, the plan should be as clear as possible for the editor. After the topic is approved, we agree on a deadline and wait for your article. We kindly ask you not to miss the deadlines and treat the agreements responsibly.<\/span><\/p>\n

Perhaps you already have the material ready. Then just check it for compliance with the requirements of our <\/span> redaction policy. <\/b>More about it is below.<\/span><\/p>\n

The main aspects<\/b><\/span><\/h2>\n

The blog \u00abTextum Vinnytsia\u00bb contains articles in 2 languages: Ukrainian and Russian. The text should be written simply, for people, not machines. Do not use complex turns or little-known terms. Remove completely clericalism, jargon, profanity or sharp criticism of people, other organizations.<\/span><\/p>\n

The list of requirements also includes:<\/i><\/b><\/p>\n\n\n\n\n\n\n\n\n
1.<\/td>\nDon’t write words in capital letters. Exception – the official name of the project, company and product.<\/span><\/td>\n<\/tr>\n
2.<\/td>\nRemove \u00abwater\u00bb and reasoning \u00ababout nothing\u00bb. The article should contain only useful information for the reader.<\/span><\/td>\n<\/tr>\n
3.<\/td>\n When preparing the material, use at least 5 reputable sources + be sure to add personal experience and best practices.<\/span><\/td>\n<\/tr>\n
4.<\/td>\n Link to other relevant articles from the blog. At least 5 links. Write them in a separate text with the words \u00abRead also\u00bb, \u00abRelated article\u00bb, etc.<\/span><\/td>\n<\/tr>\n
5.<\/td>\n Link to other external resources (research, websites, Wikipedia, media). In this case, make the link an anchor and close it with the <\/span>rel=”nofollow”<\/span>.<\/span><\/td>\n<\/tr>\n
6.<\/td>\n To publish the material under your name, please register with Gravatar.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n

Write the article from the first person. Avoid the infinitive and the indefinite. We use the font Calibri, size – 11. Justified alignment.<\/span><\/p>\n

The text must contain keywords. Focus on mid-frequency keys, but also use low-frequency, high-frequency keys (2-3 each). The main key should be in the first and last sentence, as well as H1, with at least 2-3 subheadings. Distribute key phrases evenly throughout the text. They can be inclined, grouped or diluted in other words, the main thing is that the request is not separated by a dot. Do not use spammy constructions (for example, buy a bicycle Kyiv) or unreadable expressions.<\/span><\/p>\n

Rules for writing individual words and characters<\/b><\/span><\/h2>\n

In order to make the text easier for readers to read, we have formulated unified requirements for some words and punctuation marks. By following <\/span> these rules from the beginning, you can easily edit articles and protect yourself from modification.<\/span><\/p>\n

So:<\/i><\/b><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
1.<\/td>\nOur agency is called Textum Vinnytsia. We write in Latin without quotation marks.<\/td>\n<\/tr>\n
2.<\/td>\nThis is the case with SEO. Similarly, all prefixed words: SEO articles, SEO experts<\/td>\n<\/tr>\n
3.<\/td>\nTop \u2013 All three letters are small. If they are slanted, then \u00abTop\u00bb<\/td>\n<\/tr>\n
4.<\/td>\nOnline marketing, online store, content marketing – through hyphens.<\/td>\n<\/tr>\n
5.<\/td>\nHyphens are also written inside the word (Russian) and in case of uncertainty (somewhere). Add the \u00abaverage\u00bb dash between the numbers (1-2).<\/td>\n<\/tr>\n
6.<\/td>\nIn this sentence, we use \u00ablong\u00bb dashes. It is composed of Alt+0151 keys.<\/td>\n<\/tr>\n
7.<\/td>\n7.
\nThe letter \u00abo\u00bb is only used when the word is unclear. All other options are \u00abE\u00bb.<\/td>\n<\/tr>\n
8.<\/td>\nQuotes are always Christmas trees. All quotations are written like this.<\/td>\n<\/tr>\n
9.<\/td>\n%Write with numbers. For example: 95% readers or 100% guarantee.<\/td>\n<\/tr>\n
10.<\/td>\nThe space is: c. Kyiv M\uff0cT D. You can also write four or more numbers, such as 245628. Excess spaces between words will be deleted.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n

We write the name of the organization or company in quotation marks, for example, Denir Painting Studio is correct, but Denir Painting Studio is not. Quotes are not put if books, services, companies are written in Latin. Be attentive to such moments.<\/span><\/p>\n

Doubt the correct spelling of a word, not sure about spelling and punctuation? Seek help from outside resources. You can check yourself through the Diploma service. ru or other programs online.<\/span><\/p>\n

Text Structure Tips<\/b><\/span><\/h2>\n

The article starts with a title. It should reflect the topic of the material and immediately hook the target audience. It is better not to use \u00abworn out\u00bb clich\u00e9s, but a special creative is also not recommended. The title should be enticing, with a key. The maximum length is 7-8 words. <\/span><\/p>\n

Next comes the introduction or lead. This beginning of the article should be made brief in order to immediately interest the reader in the material presented. No need for cumbersome paragraphs or long sentences. In simple terms, tell us what the article is about and what benefits it will bring.<\/span><\/p>\n

The next block is the content or plan of the article. When placing, we make it active (clickable). All content items must exactly repeat H2, h3, h4. The sequence corresponds to the structure of the article. <\/span><\/p>\n

For readability, the text must contain bulleted and numbered lists. Tables – as needed. <\/span><\/p>\n

For lists, there are 3 main requirements:<\/i><\/b><\/p>\n

    \n
  1. The sentence in front of the list is in bold italics and a colon is put.<\/span><\/li>\n
  2. If there is more than 1 sentence in a paragraph, start with a capital letter and end with a period.<\/li>\n
  3. Avoid single word lists and try to keep them the same length.<\/li>\n<\/ol>\n

    Divide the canvas of text into semantic blocks using the subheadings H2, h3, h4. Their number is regulated by the author himself. Subheadings should go in a logical sequence, like a plan in a thesis. Do not put dots in subheadings. <\/span><\/p>\n

    It is desirable that the parts of the text be approximately the same length. If there is too much information, use additional subsections.<\/span><\/p>\n

    Make a conclusion at the end of the material. It should list the key points of the topic, highlighting the main theses. You can also write a selection of tips, recommendations, comparative tables. The last sentences are a call for comments or questions.
    \n<\/span><\/p>\n

    We share every article published on the blog on social networks. To begin with, we post a post on our Facebook<\/a>, and then we repost it in thematic groups. Thus, we attract additional readers to the blog and advertise a new article. The guest author also does not lose – he receives additional PR for his professional skills.<\/span><\/p>\n

    To post your article on Facebook, write a short announcement. Approximate size – 350 sbp. The announcement should be interesting and make you want to read the entire article. In a Word document, the announcement is written before the title of the article.<\/span><\/p>\n

    Visual content requirements<\/b><\/span><\/h2>\n

    All pictures in the article must be unique. Collages, screenshots, professional infographics are allowed. Visual components must complement the material and be in logical connection with the text. Approximate number – 1 picture of good quality per section. If these are screenshots, then more is possible. Width – at least 600 pixels, extension – JPG and PNG. For each image, register Alt with a key. <\/span><\/p>\n

    When submitting the material, the pictures are formed in a separate folder. Before creating this folder, images are compressed by weight through the service.\u00a0Optimizilla<\/a>.<\/span><\/p>\n

    Meta tags<\/b><\/span><\/h2>\n

    Before submitting the material to our editor, be sure to specify meta tags: title, description and keyword. <\/span><\/p>\n\n\n\n\n\n
    Title<\/i><\/b><\/td>\n\n
      \n
    • Up to 70 characters with spaces;;<\/span><\/li>\n
    • It must contain high-frequency+high-frequency keys (1-3);<\/span><\/li>\n
    • The key is to get as close to the beginning as possible.<\/span><\/li>\n<\/ul>\n

      Use numbers, adjectives and adverbs as much as possible. Do not use complex words, “blank” or stop symbols (\/\u2013 ()+=?). (<\/span>(<\/span>\/|()+=?).<\/span>\u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n

    Description\u00a0 \u00a0 \u00a0<\/i><\/b><\/td>\n\n
      \n
    • 220-230 characters with spaces;<\/span><\/li>\n
    • Only high-frequency query is used (accurate access to 1+1 dilution).<\/span><\/li>\n<\/ul>\n

      Here, we list the most important “chip” articles. Finally, call for action(read, understand). Use special symbols (<\/span>\u27a2<\/span> \u27a3<\/span> \u27a4<\/span> \u2794<\/span> ✔<\/span> ☀<\/span> \u2605<\/span> ☎<\/span> ✈<\/span>).<\/span><\/p>\n<\/td>\n<\/tr>\n

    Keyword<\/i><\/b><\/td>\nOne main query, consisting of 1-2 words (focus word or phrase).<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    \n

    Do not put dots at the end of title and description. Information in meta tags should not be duplicated. We do not use company names. Use different keywords (if possible).<\/span><\/p>\n

    Proofreading and editing<\/b><\/span><\/h2>\n

    The final stage in the preparation of the article is the proofreading of the material. Once again, double-check all the facts, figures, and other information presented in the text. Remove double spaces. Compare the structure of your article to the editorial policy. <\/b>agency’s.<\/span><\/span><\/p>\n

    The text document must contain:<\/i><\/b><\/p>\n\n\n\n\n\n\n\n\n
    \u00a0 \u00a0 1.<\/td>\nAnnouncement (up to 350 characters)<\/td>\n<\/tr>\n
    \u00a02.<\/td>\nMeta Tags (title, description, and keywords)<\/td>\n<\/tr>\n
    \u00a03.<\/td>\nTitle (7-8 words)<\/td>\n<\/tr>\n
    \u00a04.<\/td>\nText itself with subtitles, lists, and tables<\/td>\n<\/tr>\n
    \u00a05.<\/td>\nPicture (separate file and text)<\/td>\n<\/tr>\n
    \u00a06.<\/td>\nPlease comment on the conclusion<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    \n

    Do not be afraid to delete information without semantic content. When the text is completely proofread, all that remains is to check it for uniqueness and SEO parameters. For this, we use the Advego Plagiatus service (shingle 4; phrase 4) – indicators from 95% Glavred<\/a> (removal of verbal garbage) and Advego online<\/a> to check the density of keys and the absence of spam. Requirements for Glavred – from 7.5 points, parameters for SEO check – occurrences of the main key 1.5-3%.<\/p>\n

    Screenshots with the results of the check must be attached at the end of the article.<\/span><\/p>\n

    Why can you be refused publication?<\/b><\/span><\/h2>\n

    In addition to not complying with the provisions of our organization’s blog editing policy, the reasons for refusing to publish include:<\/i><\/b><\/p>\n\n\n\n\n\n\n
    \u00a0 \u00a0 \u00a01.<\/td>\nSubject of articles not fully disclosed<\/td>\n<\/tr>\n
    2.<\/td>\nThis article contains direct advertisements for yourself or your organization.<\/td>\n<\/tr>\n
    3.<\/td>\nThe material does not conform to the blog theme or our CA<\/td>\n<\/tr>\n
    4.<\/td>\nWriting style is too loose or difficult to understand<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    \n

    We do not accept non-unique articles, rewrites, material already posted on other sites or written under the terms of the editorial policy of other sites, magazines, publications.<\/i><\/span><\/p>\n

    If the conditions for publishing on our blog suit you, welcome to the friendly team. Topics for approval or finished articles can be sent to <\/span>ak.textum@gmail.com<\/span><\/a>. Write here all your questions. We are waiting for interesting and expert material!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    Blog agency \u00abTexts of Vinnytsia\u00bb is a source of valuable and useful information for copywriters,…<\/p>\n","protected":false},"author":1,"featured_media":22395,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":[],"yoast_head":"\nEditorial policy - the main requirements for an article in the TEXTUM blog<\/title>\n<meta name=\"description\" content=\"Blog editorial policy: writing rules \u23e9 How to structure the text and select images \u2b50 Proofreading and editing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/textum.com.ua\/en\/editorial-policy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Editorial policy - the main requirements for an article in the TEXTUM blog\" \/>\n<meta property=\"og:description\" content=\"Blog editorial policy: writing rules \u23e9 How to structure the text and select images \u2b50 Proofreading and editing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/textum.com.ua\/en\/editorial-policy\/\" \/>\n<meta property=\"og:site_name\" content=\"Glory to Ukraine - Glory to the Heroes! 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