{"id":21608,"date":"2019-09-09T08:50:45","date_gmt":"2019-09-09T08:50:45","guid":{"rendered":"https:\/\/textum.com.ua\/case\/vnutrennyaya-optimizatsiya-sajta-dlya-internet-magazina-profoptika\/"},"modified":"2021-12-28T19:54:49","modified_gmt":"2021-12-28T16:54:49","slug":"vnutrennyaya-optimizatsiya-sajta-dlya-internet-magazina-profoptika","status":"publish","type":"case","link":"https:\/\/textum.com.ua\/ru\/case\/vnutrennyaya-optimizatsiya-sajta-dlya-internet-magazina-profoptika\/","title":{"rendered":"\u0412\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u044f\u044f \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0441\u0430\u0439\u0442\u0430 \u0434\u043b\u044f \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u00ab\u041f\u0420\u041e\u0424\u041e\u041f\u0422\u0418\u041a\u0410\u00bb"},"content":{"rendered":"

\u041f\u0440\u043e\u043f\u0438\u0441\u044b\u0432\u0430\u0435\u043c \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u044b\u0435 \u043c\u0435\u0442\u0430-\u0442\u0435\u0433\u0438 \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u0441\u0430\u0439\u0442\u0430<\/em><\/strong><\/p>\n

\u0412\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u044f\u044f \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0441\u0430\u0439\u0442\u0430<\/h2>\n

\u041f\u0440\u043e\u043f\u0438\u0441\u044b\u0432\u0430\u0435\u043c \u043c\u0435\u0442\u0430-\u0442\u0435\u0433\u0438: title, description, keywords \u0434\u043b\u044f \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0439 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u043e\u043f\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u043f\u0440\u0438\u0431\u043e\u0440\u043e\u0432:<\/p>\n

    \n
  1. \u0410\u043a\u0441\u0435\u0441\u0441\u0443\u0430\u0440\u044b \u043a \u041f\u041d\u0412<\/li>\n
  2. \u0411\u0438\u043d\u043e\u043a\u043b\u0438<\/li>\n
  3. \u0411\u0438\u043d\u043e\u043a\u043b\u0438 \u043d\u043e\u0447\u043d\u043e\u0433\u043e \u0432\u0438\u0434\u0435\u043d\u0438\u044f<\/li>\n
  4. \u0418\u041a \u043e\u0441\u0432\u0435\u0442\u0438\u0442\u0435\u043b\u0438<\/li>\n
  5. \u041a\u043e\u043b\u043b\u0438\u043c\u0430\u0442\u043e\u0440\u043d\u044b\u0435 \u043f\u0440\u0438\u0446\u0435\u043b\u044b<\/li>\n
  6. \u041a\u0440\u043e\u043d\u0448\u0442\u0435\u0439\u043d\u044b \u0434\u043b\u044f \u043f\u0440\u0438\u0446\u0435\u043b\u043e\u0432<\/li>\n
  7. \u041b\u0430\u0437\u0435\u0440\u043d\u044b\u0435 \u0434\u0430\u043b\u044c\u043d\u043e\u043c\u0435\u0440\u044b<\/li>\n
  8. \u041c\u0438\u043a\u0440\u043e\u0441\u043a\u043e\u043f\u044b<\/li>\n
  9. \u041c\u043e\u043d\u043e\u043a\u0443\u043b\u044f\u0440\u044b<\/li>\n
  10. \u041c\u043e\u043d\u043e\u043a\u0443\u043b\u044f\u0440\u044b \u043d\u043e\u0447\u043d\u043e\u0433\u043e \u0432\u0438\u0434\u0435\u043d\u0438\u044f<\/li>\n
  11. \u041d\u043e\u0447\u043d\u044b\u0435 \u043d\u0430\u0441\u0430\u0434\u043a\u0438<\/li>\n
  12. \u041e\u043f\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043f\u0440\u0438\u0446\u0435\u043b\u044b<\/li>\n
  13. \u041e\u0447\u043a\u0438 \u043d\u043e\u0447\u043d\u043e\u0433\u043e \u0432\u0438\u0434\u0435\u043d\u0438\u044f<\/li>\n
  14. \u041f\u043e\u0434\u0437\u043e\u0440\u043d\u044b\u0435 \u0442\u0440\u0443\u0431\u044b<\/li>\n
  15. \u041f\u0440\u0438\u0446\u0435\u043b\u044b \u043d\u043e\u0447\u043d\u043e\u0433\u043e \u0432\u0438\u0434\u0435\u043d\u0438\u044f<\/li>\n
  16. \u0422\u0435\u043f\u043b\u043e\u0432\u0438\u0437\u043e\u0440\u044b<\/li>\n<\/ol>\n

    \u0412\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u044e\u044e \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044e \u0441\u0430\u0439\u0442\u0430 \u0434\u0435\u043b\u0430\u0435\u043c \u0441\u043e\u0433\u043b\u0430\u0441\u043d\u043e \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u044f\u043c \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0445 \u0441\u0438\u0441\u0442\u0435\u043c \u0438 \u0441 \u0443\u0447\u0435\u0442\u043e\u043c \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0441\u0442\u0435\u0439 \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u0447\u0442\u043e\u0431\u044b \u043d\u0430 \u0432\u044b\u0445\u043e\u0434\u0435 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c title \u0438 description \u0441 \u0432\u044b\u0441\u043e\u043a\u0438\u043c CTR (\u043a\u043b\u0438\u043a\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c\u044e \u0441\u0441\u044b\u043b\u043a\u0438).<\/p>\n

    \u041e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u044f \u043f\u043e \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044e \u043c\u0435\u0442\u0430-\u0442\u0435\u0433\u043e\u0432<\/h2>\n

    \u041f\u0435\u0440\u0432\u043e\u0435, \u0447\u0442\u043e \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u043f\u0440\u043e\u043f\u0438\u0441\u044b\u0432\u0430\u0442\u044c \u043f\u0435\u0440\u0435\u0434 \u043d\u0430\u0447\u0430\u043b\u043e\u043c \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u0441\u0430\u0439\u0442\u0430 \u2013 \u044d\u0442\u043e \u043c\u0435\u0442\u0430-\u0442\u0435\u0433\u0438:<\/p>\n

      \n
    1. Title (45-65 \u0437\u0441\u043f)<\/strong> \u2013 \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0439 \u043c\u0435\u0442\u0430-\u0442\u0435\u0433, \u043d\u0430 \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0435 \u0441\u0438\u0441\u0442\u0435\u043c\u044b \u043e\u0431\u0440\u0430\u0449\u0430\u044e\u0442 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0438 \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u044e\u0442 \u0432 \u0444\u0430\u043a\u0442\u043e\u0440\u0430\u0445 \u0440\u0430\u043d\u0436\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0441\u0430\u0439\u0442\u0430. \u0412 \u0442\u0430\u0439\u0442\u043b\u0435 \u0432\u043f\u0438\u0441\u044b\u0432\u0430\u0435\u043c \u043e\u0434\u043d\u043e \u0433\u043b\u0430\u0432\u043d\u043e\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u043e\u0435 \u0441\u043b\u043e\u0432\u043e \u0441 \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u043c \u0443\u043a\u043b\u043e\u043d\u043e\u043c (\u043a\u0443\u043f\u0438\u0442\u044c, \u043d\u0435\u0434\u043e\u0440\u043e\u0433\u043e, \u043e\u043f\u0442\/\u0440\u043e\u0437\u043d\u0438\u0446\u0430, \u0432 \u0423\u043a\u0440\u0430\u0438\u043d\u0435, \u0441 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u043e\u0439, \u0441 \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0435\u0439 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044f).<\/li>\n
    2. Description (220-230 \u0437\u0441\u043f)<\/strong> \u2013 \u043f\u0440\u043e\u043f\u0438\u0441\u044b\u0432\u0430\u0435\u043c \u043a\u043b\u044e\u0447\u0435\u0432\u043e\u0435 \u0441\u043b\u043e\u0432\u043e \u0438 \u0442\u0435\u0437\u0438\u0441\u043d\u043e, \u0447\u0435\u0440\u0435\u0437 \u0441\u043f\u0435\u0446\u0441\u0438\u043c\u0432\u043e\u043b\u044b (\u27a2 \u27a3 \u27a4 \u2794 ✔ ☀ \u2605 ☎ ✈), \u0443\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u043c \u0433\u043b\u0430\u0432\u043d\u044b\u0435 \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0438 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0435 \u0442\u043e\u0440\u0433\u043e\u0432\u044b\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. \u0412 \u043a\u043e\u043d\u0446\u0435 \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u0440\u0438\u0437\u044b\u0432\u0430\u0435\u043c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u043a \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044e: \u0417\u0430\u043a\u0430\u0436\u0438\u0442\u0435! \u041f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0430\u0439\u0442\u0435 \u043f\u0440\u044f\u043c\u043e \u0441\u0435\u0439\u0447\u0430\u0441! \u041a\u0443\u043f\u0438\u0442\u0435! \u0417\u0432\u043e\u043d\u0438\u0442\u0435!<\/li>\n
    3. Keywords (1-3 \u0441\u043b\u043e\u0432\u0430)<\/strong> \u2013 \u0443\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u043c \u0433\u043b\u0430\u0432\u043d\u043e\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u043e\u0435 \u0441\u043b\u043e\u0432\u043e, \u043a\u043e\u0442\u043e\u0440\u043e\u043c\u0443 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u0435\u043d \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435.<\/li>\n<\/ol>\n

      \u041f\u0440\u043e\u043f\u0438\u0441\u044b\u0432\u0430\u0442\u044c \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u044b\u0435 \u043c\u0435\u0442\u0430-\u0442\u0435\u0433\u0438 \u2013 \u044d\u0442\u043e \u043e\u0434\u0438\u043d \u0438\u0437 \u0441\u043f\u043e\u0441\u043e\u0431\u043e\u0432 \u043f\u043e\u0434\u043d\u044f\u0442\u044c \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u0441\u0430\u0439\u0442\u0430 \u0432 \u0442\u043e\u043f, \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u043f\u0440\u043e\u0434\u0430\u0436 \u0438 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u043f\u043e\u0441\u0435\u0449\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u0441\u0430\u0439\u0442\u0430.<\/p>\n

      \u042d\u0442\u0430\u043f\u044b \u0440\u0430\u0431\u043e\u0442\u044b<\/h2>\n

      \u0412 \u043f\u0440\u043e\u0435\u043a\u0442\u0435 \u0437\u0430\u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u043d\u044b: \u043f\u0440\u043e\u0435\u043a\u0442-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440, SEO-\u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442, \u043a\u043e\u043f\u0438\u0440\u0430\u0439\u0442\u0435\u0440 \u0438 \u0440\u0435\u0434\u0430\u043a\u0442\u043e\u0440. \u0420\u0430\u0431\u043e\u0442\u0443 \u0432\u044b\u043f\u043e\u043b\u043d\u044f\u0435\u043c \u0432 \u0442\u0430\u043a\u043e\u043c \u043f\u043e\u0440\u044f\u0434\u043a\u0435:<\/p>\n

        \n
      1. \u041f\u0440\u043e\u0435\u043a\u0442-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0435\u0442 \u0437\u0430\u043a\u0430\u0437 \u043e\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0438 \u0432\u0432\u043e\u0434\u0438\u0442 \u0432 \u0440\u0430\u0431\u043e\u0442\u0443.<\/li>\n
      2. SEO-\u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442 \u043f\u0430\u0440\u0441\u0438\u0442 \u043a\u043b\u044e\u0447\u0438 \u043f\u043e \u0432\u0441\u0435\u043c \u0442\u0435\u043c\u0430\u043c, \u0443\u043a\u0430\u0437\u0430\u043d\u043d\u044b\u043c \u0432 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u043e\u043c \u0437\u0430\u0434\u0430\u043d\u0438\u0438 (\u0422\u0417).
        \n\u041a\u043e\u043f\u0438\u0440\u0430\u0439\u0442\u0435\u0440, \u044d\u043a\u0441\u043f\u0435\u0440\u0442 \u0432 \u0434\u0430\u043d\u043d\u043e\u0439 \u0442\u0435\u043c\u0430\u0442\u0438\u043a\u0435, \u043e\u0437\u043d\u0430\u043a\u0430\u043c\u043b\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u0441 \u0442\u0435\u043c\u0430\u043c\u0438, \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u043c\u0438 \u0437\u0430\u043f\u0440\u043e\u0441\u0430\u043c\u0438 \u0438 \u043f\u0440\u0438\u0441\u0442\u0443\u043f\u0430\u0435\u0442 \u043a \u043d\u0430\u043f\u0438\u0441\u0430\u043d\u0438\u044e \u043c\u0435\u0442\u0430-\u0442\u0435\u0433\u043e\u0432.<\/li>\n
      3. \u0413\u043e\u0442\u043e\u0432\u0443\u044e \u0440\u0430\u0431\u043e\u0442\u0443 \u043f\u0440\u043e\u0432\u0435\u0440\u044f\u0435\u0442 \u043d\u0430\u0448 \u0440\u0435\u0434\u0430\u043a\u0442\u043e\u0440, \u043f\u043e\u0441\u043b\u0435 \u0447\u0435\u0433\u043e \u0444\u0430\u0439\u043b \u0441 \u043c\u0435\u0442\u0430-\u0442\u0435\u0433\u0430\u043c\u0438 \u043e\u0442\u043f\u0440\u0430\u0432\u043b\u044f\u0435\u043c \u0437\u0430\u043a\u0430\u0437\u0447\u0438\u043a\u0443 \u043d\u0430 \u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0435\u043d\u0438\u0435.<\/li>\n<\/ol>\n

        \u041e\u0434\u043e\u0431\u0440\u0435\u043d\u043d\u044b\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u043c \u043c\u0435\u0442\u0430-\u0442\u0435\u0433\u0438 \u0440\u0430\u0437\u043c\u0435\u0449\u0430\u044e\u0442\u0441\u044f \u043d\u0430 \u0441\u0430\u0439\u0442\u0435.<\/p>\n

        \u041f\u0440\u0438\u043c\u0435\u0440\u044b \u043d\u0430\u043f\u0438\u0441\u0430\u043d\u0438\u044f \u043c\u0435\u0442\u0430-\u0442\u0435\u0433\u043e\u0432 \u0434\u043b\u044f \u0440\u0430\u0437\u0434\u0435\u043b\u043e\u0432 \u0441\u0430\u0439\u0442\u0430 \u00ab\u041f\u0420\u041e\u0424\u041e\u041f\u0422\u0418\u041a\u0410\u00bb<\/strong><\/em><\/p>\n

        \u0410\u043a\u0441\u0435\u0441\u0441\u0443\u0430\u0440\u044b \u043a \u041f\u041d\u0412<\/em><\/p>\n

        \"\"<\/a><\/p>\n

        \u041a\u043e\u043b\u043b\u0438\u043c\u0430\u0442\u043e\u0440\u043d\u044b\u0435 \u043f\u0440\u0438\u0446\u0435\u043b\u044b<\/em><\/p>\n

        \"\"<\/a><\/p>\n

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