How do we write commercial SEO content?
If you need to order SEO text, do you want to learn how to write the right articles optimized for search engines?
The material will be useful for both beginner copywriters and business owners who are looking for specialists to promote their website. «Textum Vinnytsia» will tell you how the writing of articles with SEO in mind takes place in our agency.
The goals of a selling SEO text
Clarifying the goals (the result of our work) is the initial stage of working with the client. Selling SEO text not only promotes the page for certain key queries, but is also useful for site visitors.
The purpose of the article should be to motivate the prospective buyer to make a purchase and overcome fears and doubts in the service thereby increasing the degree of trust in the company.
Interviewing the client and studying the topic
SEO-optimized text must be expertly written. For this purpose, an interview is conducted, during which we ask questions to the client and consider the business from different angles.
For example, during the preparation of any dish you remove all unnecessary husks from the onion. In this way, we «get to the bottom of it» and deeply study the topic. Copywriters of the agency are able to explain the important things to the consumer in a simple and easy way.
Preparation of technical assignments (TA)
The next stage of writing SEO text for a page is the preparation of a technical assignment for a copywriter. The TA specifies:
- the goals;
- the list of keywords and the frequency of their use;
- the requirements for the design;
- the content core.
Search queries for SEO-text are taken from the semantics of the client, if it is available. Otherwise, the agency’s specialists independently form it, make a content plan for an additional fee.
Writing the correctly SEO text
Here each copywriter has his own recipe: someone first writes an attractive headline and reveals the essence of the material. A staffer then prepares a plan of SEO-text for the site. The finished material is carefully read and checked.
Requirements for SEO text
Articles are checked according to the corresponding checklist. It indicates:
- Density of keywords used when writing SEO text.
- Absence of grammatical errors.
- The presence of queries in the title, in the first and last paragraph of the text for SEO.
- Compliance with uniqueness.
- Ease of reading – small paragraphs, lists, blocks
- Organic use of keywords.
After performing editing, the process of writing SEO texts for the site does not end – then we «comb» the content to ensure all keywords are used.
Visualization of SEO-text
To make the article appealing or interesting to read, we select visuals, create infographics and tables in corporate style or make a unique design of the entire page. In the case when it is necessary to involve a web designer in this work, the cost of SEO text does increase to cover this cost.
It is worth remembering that even without the services of a professional, you can perfectly visualize the article by choosing the appropriate font size, optimal line spacing, and alignment method.
When the writing and visualization of SEO articles for the site are completed, the information is published to the page. This price is already included in the service. We use specialists within our agency, because there are many nuances that affect how the article is indexed.
Do you want to order SEO text or have any questions on pricing or terms? Perhaps you can’t wait to share your work or get a free consultation? Contact us in a convenient way.
