From strategy to results: SMM and content marketing services for the DecisionTelecom company

DecisionTelecom is an international CPaaS platform with Ukrainian roots that provides business communication solutions, particularly in the fields of A2P messaging and voice services. The company’s products are designed to integrate and maintain popular communication channels within business processes.

Key services offered by DecisionTelecom include A2P SMS, voice communications, two-factor authentication, and SMS firewall implementation. The company actively participates in industry conferences and exhibitions and is also involved in charitable activities.

Our partnership began in December 2022.

Project goals

We focused on two key objectives:

• Content marketing — enhancing the visibility of the website decisiontele.com in Google search, attracting targeted traffic, and increasing website visits.
• SMM — managing social media pages on LinkedIn, X, Instagram, and Facebook to expand the audience and boost follower engagement.

Creativity in action: steps taken and approaches applied

In-depth analysis and preparation.

The first stage involved comprehensive research:

1. Conducted a thorough audit of the client’s website and social media channels.
2. Identified the brand’s key strengths and competitive advantages.
3. Defined major challenges and developed a growth strategy for the brand.

Target audience research and competitor analysis.

To ensure effective promotion, we carefully studied the target audience:

1. Identified demographic characteristics such as age, gender, and professional status.
2. Pinpointed the interests and needs of potential clients.
3. Analyzed customer fears, desires, and expectations related to communication solutions.
   Simultaneously, we conducted a detailed competitor analysis to identify market opportunities.

Content strategy development.

Based on the gathered data, we crafted a comprehensive content strategy. Currently, we:

1. Write six expert-level blog articles in English monthly.
2. Develop content plans and create posts for DecisionTelecom’s social media platforms.
3. Manage direct posting on the company’s social media, ensuring consistency and relevance.
4. Hold regular touchpoints with the client to provide strategic recommendations and adjust the marketing approach for ongoing brand development.

Results of the Textum x DecisionTelecom partnership

• the website blog is enriched with valuable SEO content;

• blog articles consistently rank in the top positions on Google for key search queries;

• DecisionTelecom’s website has been optimized for better search engine ranking;
• a clear and effective content strategy has been developed;

• audience in the target social media LinkedIn has grown to over 5,000 followers;

• brand mentions and engagement on social media has increased significantly.

But we’re not stopping there! Our partnership continues to grow, and we are grateful to DecisionTelecom for their trust and openness to new ideas. With ambitious goals ahead, we’re ready to help achieve even greater success.

Customer testimonial from marketing agency Textum – Sergii Diachenko

Would you like to learn more about our services and pricing? Feel free to contact us via the phone number listed on our website or through messengers. We’ll be happy to arrange an online introduction or meet with you in person in Vinnytsia to discuss your needs and craft a personalized strategy tailored to your business.